State of eCommerce 2025-2026 - Official Report

State of eCommerce 2025-2026 is a multi-country empirical study covering Bulgaria, Greece, Romania, Croatia and Hungary.

It brings together real data from active eCommerce businesses operating across the region.

This is not a trend report based on assumptions. It is a structured snapshot of what is actually happening on the ground in 2025.

Inside the report you’ll discover:

• How online revenues evolved in the first nine months of 2025;
• How dependent businesses really are on online sales;
• How much companies invest in advertising, content and technology;
• The real level of AI adoption in daily operations;
• Biggest operational challenges across markets;
• Customer behavior shifts and price sensitivity trends;
• How international Balkan businesses actually are; expansion plans for 2026.

The goal is simple: to provide clarity, comparability and practical insight for companies planning to scale within Eastern Europe.

Download The Survey: https://balkanecommerce.com/survey-2025-2026/