Two years of Flip in Bulgaria: The new is for the moment, the smart is forever

Flip.bg, the technology startup aimed at making the internet a friendlier place for sellers and safer for buyers of phones, tablets, and newly added categories like laptops and smartwatches, celebrates its second year on the Bulgarian market. Over this time, the company has successfully bought, sold, and refurbished mobile devices. Since its launch, Flip.bg has remained focused on its mission to offer affordable and high-quality tech products while promoting sustainability and responsible consumption through their reuse.

Flip.bg has become a well-known, sought-after, and trusted online destination for customers seeking the best value for money while positively impacting the environment. The company has attracted over 120,000 satisfied users, who by the end of this year will have either sold or bought refurbished phones and tablets. Flip.bg has earned an average rating of 4.8 (out of 5*) in customer feedback.

"Through continuous innovation and sustainable practices, we strive to shape a future where remarketed mobile devices are the preferred choice. By creating a more accessible and environmentally conscious landscape, and supporting the circular economy in the region, Flip is the smart answer to the need for change in how we use our electronics. The achievements and results from our first two years in Bulgaria are a testament to our commitment to providing first-class user experiences, quality, and responsibility toward the environment," said Vera Petrova, manager of Flip.bg.

The company's business model's success is attributed to its focus on customer satisfaction and environmental responsibility. By extending the lifecycle of mobile devices, Flip significantly reduces electronic waste and contributes to a more sustainable future. The company's analysis shows that since its inception, it has saved over 7,000 tons of CO2 emissions, 10 times the amount absorbed by Sofia's South Park annually.

A smartphone refurbished to like-new condition saves 63% of CO2 emissions compared to a new one. This approach aligns with the growing consumer demand for eco-friendly solutions and helps people make a positive impact on the environment through their purchasing decisions. The impressive results of Flip.bg’s mission include close to 11 million BGN paid to Bulgarian consumers after selling their phones, with a turnover of 22 million BGN in the same period. From 10 employees when the tech startup was created, the company now has over 250 employees, including 153 technical and service specialists.

The most popular cities for Flip.bg are Sofia, Varna, Plovdiv, Burgas, and Ruse. The company now operates in four markets in the region—Romania, Bulgaria, Hungary, and Greece. Additionally, Flip.bg is expanding its product portfolio, with laptops and smartwatches becoming available on the platform for Bulgarian customers starting in July 2024.