Bulgarian-Romanian Chamber welcomes Nuhealth AD as a member!

Nuhealth AD is a company, which specializes in the production of healthy snacks, made of brown whole-grain rice, without frying, with 100% natural ingredients, without gluten, GMO, preservants and glutamate, designed to make the healthy and balanced meal easy and very tasty.

The company is only 3 years old, but during those years it became one of the leaders in the Bulgarian market and developed its export, reaching 6 continents and 55 countries.

RiceUP! is the only rice chips on the European market, produced from whole-grain rice and not from rice pellets. Thus, the step from the pure raw material to the final product is only one and the health benefits of the rice grains are preserved in the best way possible.

The company won innovation awards in 2017 in 2 of the most prestigious exhibitions – SIAL Jakarta and SIAL Abu Dhabi for its product range of chips with superseeds. The brand's innovations continued with a new product line of PROTEIN chips with ancient crops – Mung beans, Black Beluga lentil and red lentil. All of them have 14% protein content, following the new trend in snacks.

In 2017 started an original communication, again with the highest professional ratings – Gold in FARA 2018 RiceUP! for the UN campaign – and a silver award EFIIE for the overall launch campaign.

The RICE UP! brand has been present on the Romanian market since the beginning of 2017 and since the beginning of 2019 it is being actively communicated towards consumers in Romania  – with a TV and digital campaign.